Privacy Policy (UK GDPR)

1. Introduction & Data Controller

LocoBoost ("we", "our", or "us") operates the website https://locoboost.com. We provide local SEO services and white-label reseller solutions for businesses and digital marketing agencies across the United Kingdom. We are committed to protecting the privacy and personal data of our UK visitors in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We collect and process only the minimal personal data necessary to provide you with local SEO audits and support services:

• Contact Information: Name, work email address, telephone/WhatsApp number when voluntarily submitted via our audit request forms or direct WhatsApp chat.
• Business Information: Website URL, target city, and current Google Business Profile listing URLs for analysis.
• Technical Usage Data: Anonymized IP addresses, browser types, and referral sources collected via essential performance cookies.

3. Lawful Basis for Processing

We process your personal data under the following lawful bases:

• Consent: When you check our explicit consent box to request a free SEO audit.
• Contract Performance: To deliver ongoing local SEO campaign management and monthly white-label ranking reports.
• Legitimate Interests: To improve our service offerings, protect against spam bot submissions, and maintain website security.

4. How We Use WhatsApp Data

When you click our WhatsApp chat links to request an audit or consultation, your phone number and conversation history are transmitted through WhatsApp (operated by Meta Platforms Ireland Ltd) subject to end-to-end encryption. We never sell, rent, or distribute your phone number to third-party telemarketers.

5. Data Retention & Your Rights

Under UK GDPR, you have the right to:

• Request access to the personal data we hold about you.
• Request rectification of inaccurate data or erasure of your records.
• Withdraw your consent at any time by emailing hello@locoboost.com.